Pivotal 5
Home & gym fitness equipment brand Pivotal 5 was in a state of growth and expansion after purchasing Lifeline USA and launching the KettleWorx line of home fitness videos. With new products comes new packaging, displays, sell sheets, digital media and more. Refreshing their other brands that were sold in stores and online was also a top priority in order to create and retain consumers, inform buyers about the benefits of the chosen products and to generate good will toward the Pivotal 5 umbrella of products. Digital media was also developed to generate excitement online for product launches, promotional offerings and product engagement.