Kustom Persuasion
Kustom Persuasion tasked me with creating a new logo and creative direction for the next phase of their business. The style of lettering that was implemented is often associated with hot rods, sprint cars and other high-performance vehicles. The three lines that emanate from the icon in the center are a nod to classic pin striping and painting techniques that are often employed with the types of vehicles that are found in this shop.