When I was approached to create the identity & accompanying graphics for a new YouTube channel focusing on bourbon and new fatherhood I was more than excited as this was a perfect time to pull out some fun designs. The client didn't have a lot of initial direction for what they were after but after a few rounds of icons and text we nailed the look and began refining the overall feel of the brand. Next to be created were all of the oddities that come along with a fun and open client. Posters, apparel, illustrations, video slides and a digital presence were all requested and I happily obliged. The project is still ongoing and a bit of a work-in-progress but we are working toward making it one of the best bourbon channels out there through fun, engaging and lighthearted content.